Meet the Owner


Vicky Standish founded Parade Children’s Wear in 1994 ………
From a young age Vicky had an eye for fashion. She always loved hunting for fabulous textiles and exceptional patterns. Over time she perfected her sewing abilities and flourished in her design skills.
Fast forward and Vicky was busy creating stunning outfits for her four children.  They were always wearing one of a kind design masterpieces and people noticed. The requests she received for the distinctive clothing grew and the rest is history.
Her timeless, classic style mixed with her stunning designs and unique fabrics put Parade Children’s Wear on the map. 25 years on and generations of families have been coming to Parade to dress their children and grandchildren.

The Parade Year Round Rugby has became her signature creation with the fabric being designed exclusively for Parade.

Vicky is truly an innovator of the design industry in South Australia and her passion is unshakable. Parade is still locally owned, operated and made.

Parade prides itself on being a family business built on integrity, honesty and love for fashion. Be sure to visit this iconic boutique to view Parade's entire range.

Experience traditional service that will make you proud to support this exclusive South Australian store.

At Parade it’s about fashion and family xxx